2023年7月7日 · Potential customers are people who have not yet purchased your product or service. The target customers can consist of both potential customers and existing customers, current customers or actual customers.

Identifying your potential customer is the first step to marketing your product or service. Learn how to find your potential customer and ace your marketing game. Targeting potential customers ensures that your money and efforts are used to tap the loosely created network effects of your current customers.

2024年1月31日 · What is a potential customer? A potential customer is someone who, as the name implies, has the “potential” to become a paying customer. In other words, a potential customer could be persuaded to consider your company’s offer—but they haven’t yet made a purchasing decision.

Potential customers are a section of the population who are the most likely to buy a particular product. Typically, there are two types of potential consumers—hot prospects and cold prospects. Hot prospects are the ones who show immediate interest.

2023年1月6日 · Interest is only part of the battle—need is essential. Potential customers include leads, suspects, and prospects, and by narrowing down their key characteristics, we learn more about who they are and can appeal better to what they want.