Discover the meaning behind Sailor Jerry's famous old school tattoos, from dragon tattoos to classic skull tattoo designs. Visit the website to learn more.

Sailor Jerry was born Norman Collins, but chose to define himself on his own terms. Find out more about Norman Collins, choosing to live outside the lines.

The Sailor Jerry Podcast pays homage to all the things we love, from tattooing & travel, to food, music & beyond, with the Bronx frontman Matt Caughthran.

Learn more about traditional tattoos & their meaning with these 15 facts about old school tattoos from Sailor Jerry's UK Brand Ambassador, Emma Li.

Take a look at the true history behind traditional tattoos and how tattoo artists like Norman 'Sailor Jerry' Collins built their reputation.

Enter to win a custom tattoo by a top artist + Sailor Jerry swag! Rum lovers & tattoo fans welcome.

How does Sailor Jerry’s iconic style translate to your art? I still draw inspiration from the Jerry designs, as it was one of the first places I looked to when I had to draw something. For me, those were the building blocks of how to draw a rose, an eagle and a pinup girl.

The Wolf Den Tattoo is an all femme and them tattoo parlor that provides eco friendly tattoo services. Owner and founder Ryane Rose said that she started the shop to house a creative space for all walks of life.

Homeward Bound: The Life and Times of Hori Smoku Sailor Jerry explores the life, times and artistic legacy of the father of the old-school tattoo, Norman "Sailor Jerry" Collins. In much the same way as the critically acclaimed cult film, Hori Smoku Sailor Jerry, this limited edition, 128-page, hardbound book uses the life of Sailor Jerry as …

WE’VE UPDATED OUR LOOK Sailor Jerry Spiced Rum was created in honor of the father of the old-school tattoo, Norman ‘Sailor Jerry’ Collins. While our bottle has always paid homage to Collins’ craft – we wanted to turn it up to eleven. Our fresh new look further celebrates the life and times of our namesake, and continues to honor his legacy. While we …