2024年11月12日 · Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation — and now it’s time to talk B2BMX West! The flagship event is taking place at The Phoenician Resort in Scottsdale, Arizona from Feb. 24 to 26, and the team’s …

2024年12月11日 · AI & Automation Fuel Budget Increases. More than half (53%) of marketers who saw budget increases attributed the increases to AI and automation investments, with 71% of respondents who embraced AI strategies reporting a moderate to significant rise in budget allocations. Thomas noted that as AI-driven campaigns performed well and generated more funding, it created a snowball effect: Better ...

2021年5月4日 · Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November 2020, to provide users with a comprehensive ...

Demand generation strategies are no longer just teetering on the precipice of change: They’re fully plummeting to the bottom of the ravine. While that metaphor might be a touch on the dramatic side, there’s no denying that practitioners need to reinvent their demand gen strategies as Chrome and other web browsers started the long-awaited phase-out […]

Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.

2024年9月25日 · The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky waters to delineate between the two strategies.

2025年1月16日 · ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers accelerate revenue growth for GTM teams.. Reported benefits of the continued collaboration helps users: Set up automations that push ZoomInfo’s key buying signals over to Salesloft, where Rhythm assigns the next best action and then uses ...

2025年1月8日 · In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI completes its shift from a novel concept to an actual tool with real impact, Corbett Drummey, VP of Brand Collaboration for creative technology provider Lightricks, explained that organizations are now focused on …

Practitioners Revamping ABM & Content Strategies With A GTM & Personalization Focus Marketers, take a deep breath and channel your inner da Vinci, Michelangelo or Botticelli: The ABM & Content Renaissance is upon us. According to the “2024 Demand Generation Benchmark Survey,” 57% of respondents plan to allocate more budget to ABM initiatives throughout the […]

2024年11月22日 · Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating insights and driving actions to achieve greater revenue success.. Specifically, the company introduced: AI Brief, which reportedly allows users to choose from predefined templates or create custom templates based on account and deal history; and