Dec 19, 2024 · Nielsen has enhanced its Outcomes measurement suite via a collaboration with attention measurement firm Realeyes. The upgrade aims to 'bridge creative evaluation with brand and sales lift' to help clients produce more effective ads.

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Jan 7, 2025 · NYC-headquartered full service firm Radius Global Market Research has acquired Austin, Texas-based Illuminas North America. Radius was founded in 1960, has offices across the US and globally, and offers the Brand Growth Navigator framework to clients in sectors including technology, financial services and consumer goods, promising to help them align insights with strategic priorities to ...

Retail data giant NIQ has announced the promotion of 25-year company veteran Joe Ellis to Managing Director of its India business, based in Mumbai; and the appointment of Dan Bonert as its new Head of Retail Media in North America. NIQ, which grew out of Nielsen's Buy division and Nielsen Connect ...

Jan 15, 2025 · PR and corporate comms solutions group Cision has appointed Guy Abramo as its new CEO, effective immediately. The job has been vacant since the departure of Cali Tran in November. Cision provides consumer and media intelligence, engagement and communication solutions for clients including PR and ...

Jan 8, 2025 · In Austin, Texas, technology research, media and advisory firm The Futurum Group has announced the appointment of former GfK researcher Dan O'Brien as President and COO. He joins from IBM where he was VP of Analyst Relations. At IBM, O'Brien (pictured) led one of the largest AR teams in the world ...

3 days ago · In London, customer insights platform QuMind has appointed Crispin Beale as Non-Executive Chairman of its Board. The firm says his expertise from both client and agency perspectives will help to accelerate its global expansion plans. The company was known as Tpoll for sixteen years following its ...

Jan 23, 2025 · In Washington, D.C., WPP-owned research and strategic consulting firm PSB Insights has promoted Christopher Frank to serve as its new CEO, succeeding Dave Gordon. Originally Penn, Schoen and Berland Associates and now known as PSB Insights, the firm was acquired by WPP in 2001 and provides research ...

Dec 2, 2024 · PR, consumer and media intelligence solutions firm Cision is reportedly facing financial 'challenges'. CEO Cali Tran left the job a month ago, after the group created a new corporate entity, interpreted by some analysts as a prelude to an asset sale or collateral transfer.

Jan 15, 2025 · In California Daash Intelligence, a predictive intelligence platform for beauty retail brands, has secured $5.5m in a second seed funding round, to be used in rapidly scaling its engineering and go-to-market teams, and to accelerate product development. Daash offers proprietary technology pulling in ...