April Simmons, the Corporate Internet and Marketing Director at Horne Auto Group, joins us to discuss the current state of marketing spend and consumer behavior. Simmons notes similarities to the early days of the COVID-19 pandemic. Website traffic has increased, but with a lack of conversions and leads, leading to a pivot towards a longer sales funnel strategy to stay in front of cautious consumers.Watch the full episode on CBTNews.com#MarketingAnalytics #ConsumerBehavior #LeadGeneration #Autom
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April Simmons, the Corporate Internet and Marketing Director at Horne Auto Group, joins us to discuss the current state of marketing spend and consumer behavior. Simmons notes
CBT News. CBT News · Original audio. April Simmons, the Corporate Internet and Marketing Director at Horne Auto Group, joins us to discuss the current state of marketing spend and consumer behavior. Simmons notes similarities to the early days of the COVID-19 pandemic. Website traffic has increased, but with a lack of conversions and leads ...
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